Dear J-
I’ve listened to what I’ll dub the new DSC (which at the moment is missing the S part), the morning radio show that, while it was on 101.5, offered a complete mix of juvenile humor, borderline titillation, and telephone antics to make me look forward to having to drive in to work myself. They were laid off in January, but made a return to 100.7 in July (by that time that particular station had already made the move to bump Monique and the Man into irrelevance), minus what you might consider the conscience of the show, who was still under contract to Clear Channel at the old station. And … I don’t know. It’s like New Coke, I suppose; at the time I couldn’t tell whether it was my fond memories of the old favorite or the failings of the new, but I never quite developed a taste for the updated flavor.
There are of course cost considerations: radio personalities pull down bigger bucks than a preprogrammed music server or the proverbial disc jockey, there to make brief announcements and keep the seat warm and music loaded. So sure, it makes plenty of finanical sense to ax your morning folks in favor of music, and as the thought continues, cut costs to boost profits. If you’ve read any of the Millenium Trilogy, one of the themes that leapt out at me was that when times are tough it’s time to reinvest in your assets. As the print newspapers kept bleeding subscribers*, they insisted on keeping veteran staffers around in an initially counterintuitive move, the thought being that getting interesting articles that would attract readers would come from your experienced folks.
There’s some spark missing from the new edition of the DSC, whether it’s rust, nostalgia, or management directive I can’t say. I’ve been spending evenings in the company of my memories, sifting through the flotsam of my childhood and running across a few things every hour that make me stop and mentally celebrate milestones, achievements, and anniversaries. I’m still waiting to see if there’s anything that’s going to make me do the same with the new DSC, but time’s running out and I’m nearly ready to chalk them into the shoulda-stayed-gone column.
Mike
* This doesn’t just apply in fiction; our local Union-Tribune keeps cutting costs, switching to a narrow, cheap-feeling paper and axing pretty much everyone who isn’t connected to the Sports pages. There is no permanent movie critic as James Hebert either retired or was pushed out years ago in favor of the now conspicuously missing “movie maniac” Lee Grant. Movie reviews are written by rotation and committee, thereby serving precisely none of the public as consistent viewpoints disappear.
It’s not helping; we had as front page news a few weeks ago an article by Michael Stetz about how much better San Diego was than New York (it could have been an interesting article if there was any research done on New York, like swapping citizens for a week, say, or sending the author back east, but definitely one for the lifestyle page, not the main above-the-fold article of the day). The sports columnists have become mouthpieces for our local teams, explaining why we should be happy with what we’ve got and exhorting us to support a downtown stadium for the Chargers in the meantime (one, Tim Sullivan, happens to be in love with his vocabulary, but that doesn’t make his writing any more interesting, and the other, Nick Canepa, hasn’t written anything I’ve wanted to clip out since his post-9/11 reactions). How can the Reader keep folks like Brizzolara around — and hire ex-UT staffers like Don Bauder?