Fame and Fortune

Dear J—

I used to want to be famous in many ways, such as maybe I’d be the guy who cracked fusion or then you know, that guy who … or all these other things, perhaps. You have some fears but never any real doubts that you won’t make it; here you are, ready to go and welcome to it; it’s just a matter of time before it happens.

I think you do so not expecting to have to promote yourself and what you do; lately with work all I’ve been thinking about is how to advertise what we do and how well we do it, marketing they call it, and it’s part of the cycle of business: the more you read the more you realize the folks who come up with the way we do things today aren’t any more clever about their approaches, but they’re more dogged and determined. The highest nail, they say, gets pounded down but then again there’s the idea of the nail house, the stubborn folks who won’t go away, who won’t bend.

You don’t have to only be stubborn for stubborn’s sake; you don’t have to be a jerk to get your way. There are so many different ways to convince people what you’re doing is right and valid and everyone should adopt your approach because by thunder, it’s just flat-out right. I struggle with this every day when I’m writing or driving at trying to find the reasons why; it’s tempting to succumb and just be the one who never says anything without having evidence to back it up, spending all your time trying to digest the impossible, but let’s be fair and call it regurgitation without digestion; do you remember any of these things you wrote during the slow times? What sticks in your head is here-and-there, all-around and nowhere else.

Mike

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